Inspired by the Santa Cruz Masonic temple, promotional graphics for the first MASON event explored the idea of a distorted facade.

Using a projector, the walls were turned into a 2,5 x 5 meter screen, on which a colour-changing grid was used to create visuals that reacted to the music produced by DJ Sleeping Pills.

MASON-A was hosted as a celebration of the summer, and such is reflected in the palette chosen for all promotion content. Animations and graphics prior to the event also took industrial inspiration, given the event included a techno DJ set.

The event was hosted in a different location. Instead of a flat surface, a set of shelves that couldn't be removed were behind the DJ table. For this, a projector was used to build a 3D mapping to create ambiance.

Back by the temple, MASON2 was decided to be themed as retro. To promote the event, three digital posters were produced, as well as other graphic elements for web and mail use, with inspiration from album and VHS covers from the 70s and 80s.

Advertisements for mobile were created to promote the event and remind guests to wear retro outfits, the dresscode of the party.

The venue was transformed into a house from the early 90s, with references from the 70s, 80s and 90s.

Elements such as old tube monitors, classic lights and old TV machines were used in different places across the house. Inspired by Andy Wharhol's Factory, one room was entirely covered in foil. Packaging for custom "MASON" tomato cans was created.

This time, no DJ was playing, which allowed for more space in the main room and more emphasis to visuals. In a similar fashion to MASON1, a grid was projected on the walls. MASON2 visuals were created in liason with Tenerife-based artist @30i21. Watch a sample of these here

Custom stickers were created and distributed as guests arrived. In addition, some were placed on VHS tapes and vinils and hid around the house.

During the event, a colour-changing projection was performed on the facade of the Masonic Temple.

MASON-O was organized on the internet. Because of the situation caused by COVID-19, it was decided to host an event via Zoom. Promotion for the event was minimal, as this event was performed as an experiment. A video invitation was sent with information to access the meeting.

Themed as a post-apocalyptic transmission, the event started with a 1,5h broadcast that guided guests with music, visuals and activities. The broadcast was watched by all with cameras on and microphones muted. Guests were prompted to text on the event's chat and interact using video.

MASON

Branding · Tenerife, 2019-20

 

Identity and ongoing visual work for MASON, a series of events happening by the Masonic Temple of Tenerife and around the island.