Organized by societies from the biological fields, the team behind the event wanted a memorable design to brand and market the ball.

 

In order to achieve this, a bold yet elegant colour palette and typography were chosen for all marketing platforms. In addition, a logo was created and adapted for different applications.

The FBMH End of the Year Ball The quick brown fox jumps over the lazy dog

Atlas Grotesk 700

#BF4142

#D8C18D

#FFFFFF

Monochrome

Logo

Printable

To make all elements related to the Ball more identifiable, a dynamic tile system based on the original logo was created.

This was used as a backdrop for most content, both in the physical world and online.

Cover video for the event on Facebook

In order to promote the Ball, a marketing team was set up and regular announcements were scheduled for social media.

Most of these announcements were vertical and square videos. Watch a sample below.

The design language used throughout marketing was extended to be used at  the event, with printable signs and cards produced. A photo call was also envisioned, with the dynamic tile system created with a projector.

Faculty of Biology, Biology, Medicine and Health End of the Year Ball

Branding · Manchester, 2020

 

Identity and marketing for the event, organized in the University of Manchester

The FBMH End of the Year Ball The quick brown fox jumps over the lazy dog