Organized by societies from the biological fields, the team behind the event wanted a memorable design to brand and market the ball.
In order to achieve this, a bold yet elegant colour palette and typography were chosen for all marketing platforms. In addition, a logo was created and adapted for different applications.
Atlas Grotesk 700
To make all elements related to the Ball more identifiable, a dynamic tile system based on the original logo was created.
This was used as a backdrop for most content, both in the physical world and online.
Cover video for the event on Facebook
In order to promote the Ball, a marketing team was set up and regular announcements were scheduled for social media.
Most of these announcements were vertical and square videos. Watch a sample below.
The design language used throughout marketing was extended to be used at the event, with printable signs and cards produced. A photo call was also envisioned, with the dynamic tile system created with a projector.