In 2018, some students from Cognitive Neuroscience and Psychology found the need of a society for their degree. At this time, I was finishing my first year at the University of Manchester, and this idea really interested me. We envisioned the society as a place where all individuals interested in the field could come together and enjoy gatherings and cultural events around this topic.

 

I was named the Media chair of the society at the beginning of the 2019-20 year, when the society was presented at the Student Union. During summer I had been building a trade mark for the society, with a clear bold two-tone design.

 

Using white and dark blue, the first thing I created was the isotype for the society. Cognitive neuroscience intends to explain psychology from a new perspective, focusing on the biological mechanisms behind thoughts. This is why the society’s logo takes as inspiration the brain, light bulbs and openness.

Initially, the team decided to name the society “CogSoc”, which was changed to “Cognitive Neuroscience Society”, after its first year. The first public appearance of the society was at the University’s Freshers’ fair, which is a start-of-the-year event for societies to gather members.

 

We presented a stall with a game to attract people and win treats. Physical cards were designed and distributed. Our first event was scheduled for that same weekend, to allow new members to meet. The event was called “CogSoc¹“. Over fifteen people attended the gathering. Below is an advert created to advertise the event on the society’s Facebook page.

Video promocional del Consejo Insular de Aguas de Tenerife, sobre la experiencia de visitar virtualmente una galería de agua. IMPRESIONANTE. El. Video completo después del 22de. Marzo, DÍA MUNDIAL DEL AGUA . Gran trabajo del compañero Manuel Martinez Alvarez.

Posted by Miguel A Pérez Hernández on Friday, 16 March 2018

As mentioned before, the main purpose of the society was to organise events and gather people interested in the same field. Below are some examples of posters, cover images and videos to promote these events, which have ranged from social gatherings to talks and discussion groups. Below are the posters for some of events organised.

Video promocional del Consejo Insular de Aguas de Tenerife, sobre la experiencia de visitar virtualmente una galería de agua. IMPRESIONANTE. El. Video completo después del 22de. Marzo, DÍA MUNDIAL DEL AGUA . Gran trabajo del compañero Manuel Martinez Alvarez.

Posted by Miguel A Pérez Hernández on Friday, 16 March 2018

Advert for a Laser tag event hosted by the society later that academic year, made using Adobe After Effects and Final Cut Pro X.

In 2020, because of the situation caused by COVID-19, the society transferred all of its activity to online. We’ve organised two big events during the first semester of the 2020-21 academic year. The first of these was a virtual party hosted on Discord, called Web Flat Party.

The event, fully organised by my colleague Naomi Engel and I, proposed participants to join with their flatmates, in order to connect with other flats and party “together”. Intensive marketing was performed on Facebook, with other societies collaborating to funnel participants. Over 50 people attended the event.

Logo for the Discord server and exclusive Discord stickers

Headers for different rooms within the Discord server

The second online event scheduled was called “CogNeuro Talk Series 2020”, and consisted in four free talks hosted over Zoom during the October and November. With over 200 participants, the talks were the society’s most successful event to date. Another branding was created, this time inspired by light. By taking the university’s motto: Cognitio Sapientia Humanitas (knowledge, wisdom and humanity), I envisioned the talk series as a bright opportunity to discover new knowledge.

 

Video credits: Music: Aura - SG Lewis // Acknowledgements: University of Manchester’s Student Union

Cognitive Neuroscience Society

Brand building · Manchester, 2019-present

 

Identity and ongoing visual and promotional work for the University of Manchester's Cognitive Neuroscience Society.